Many consumers are interested in buying milk with probiotics. Yet recent milk innovations have focused on benefits including lactose-free, high-protein and added vitamins, minerals and fiber1. So why not make a splash and take differentiation to the next level with Novonesis’ Bifidobacterium BB-12® probiotic?
Take milk to the next level with probiotics
Most milk drinkers enjoy a glass daily, so it’s a perfect partner for probiotics. Take your milk to the next level with one of the world’s most-documented probiotic strains.
Make a splash in the value-added milk segment
Make a splash in the value-added milk segment
Tap into the digestive wellness trend
Consumers are looking for ways to "feel better inside", and there's a strong link between gut microbiota and health. Probiotics are a key part of this digestive wellness trend, with 77% of people associating them with digestive benefits2. Studies show that people like to get their probiotics in food and drinks3. Delivering probiotic benefits through innovative milk products will help you meet growing demand and take your brands to the next level.
The original superfood, made even better
Milk is often called the original superfood. Its unique nutrient combination includes calcium, magnesium, vitamins and high-quality protein. Consumers recognize the health benefits of these nutrients. And that makes milk a logical foundation on which to build even more benefits.
61%
of British consumers agree that the naturally-occurring nutrients in dairy milk make it a healthy choice4
47%
of German consumers believe that it’s important for children to drink cow's milk4
63%
of Chinese consumers understand that the calcium present in milk is good for bone health4
The benefits of BB-12®-enriched milk
Meet consumer demand
Consumers want food and drink with gut health benefits. You can meet that demand by adding BB-12® to your milk brands.
Provide scientific evidence
The BB-12® probiotic strain is backed by strong scientific evidence.
With more than 225 clinical publications, it’s the second most- studied probiotic strain in humans.
Innovate in fresh dairy
Milk is a staple around the globe. In fact, it’s the world’s third largest provider of protein. Bring new value to this dietary staple with BB-12® probiotic.
Deliver benefits through shelf life
With the BB-12® strain you can ensure your consumers get all the benefits of probiotics. It delivers high and stable probiotic cell counts throughout shelf life.
Educate your consumers
Consumers are keen to learn more about probiotics. That’s why we established The Probiotics Institute by Chr. Hansen™, a part of Novonesis. This online, public platform promotes understanding of probiotics and their role in human health.
Find out more about BB-12® probiotic for milk
Let’s take milk to the next level with probiotics
Interested in learning more about how to take your milk to the next level with one of the world’s most-documented probiotic strains? Fill out the form below and we’ll be in touch.
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1. Mintel
2. 10 Key Trends in Food, Nutrition & Health 2021, New Nutrition Business
3. FMCG Gurus 2020, Chr. Hansen Consumer Surveys 2017-2021
4. Lightspeed/Mintel; KuRunData/Mintel