Enzymes for automatic dishwash detergents
Dishwasher cycles are getting cooler and shorter, yet consumers expect the same high performance from their automatic dishwasher detergent. With our enzymes, your detergents can stand out in the toughest consumer tests.
Dishwasher detergents
rely on hard claims
The automatic dishwash segment is highly claims-driven. From deep cleaning and ultimate shine to no residue and powerful clean, consumers see many performance claims. Naturally, they expect gels, powders, pods, and tabs to deliver on cleaning.
Raising the bar in automatic dishwashing
Performance must be right every time
One-third of consumers polled for a recent Conjointly survey said they felt disgusted when tableware wasn’t completely clean. If performance of the automatic dishwash detergent isn’t right every time, consumers may consider switching brands.
Shorter and cooler - the new normal
The shift to phosphate-free formulations challenged manufacturers to maintain performance in auto dishwash. Now, as a Nielsen article highlights, convenience is the ultimate currency for consumers. For dishwasher detergents, this means delivering spotless results across shorter cycles and cooler programs, aligning with sustainability and modern lifestyle demands.
Tougher and tougher test standards
Testing institutes have adjusted to rising consumer expectations by lowering temperature standards. IKW, the German association setting test benchmarks, now tests at 45ºC—5ºC lower than before—while making test soils even tougher. Consumer magazines across Europe are adopting these stricter conditions, influencing how consumers choose detergents. The message is clear: detergents must deliver top performance on the toughest soils, even in shorter, cooler cycles.
See your products shine in consumer tests
Shorter and cooler
At a 45ºC, 23-minute cycle, a detergent with our protease enzyme can remove 40% more egg yolk from dishes than a non-enzymatic detergent.
Tea stains
Because MnTACN is effective at very low doses, distribution can be a challenge. Co-granulating with our enzymes ensures it’s evenly distributed.
Match the top performers
With >1% of our amylase enzyme, a detergent could match the top 2017 German performers on mixed starch stains.
Say goodbye to the age-old tea stain issue
With 4.5 million cups enjoyed daily world wide, tea stains are a stubborn challenge for consumers. Recent European tests show dishwashing detergents often struggle with tea stain removal. Leading brands are addressing this by shifting from TAED bleach boosters, which work best above 60ºC, to manganese-based MnTACN catalysts optimized for 40ºC-55ºC cooler cycles. However, MnTACN’s instability can affect consistency. Our proprietary co-granulation coating technology stabilizes MnTACN, ensuring reliable high performance on tea stains in every wash.
Ideate with us
Take part in one of our ideation workshops:
- Discover market trends, and how to match products to them
- Develop product claims based on consumer research
- Increase products' speed to market
One more step…
To complete the get in touch form or sign up, please click on the button below to enable cookies.