Enzymes for softeners
It is well-known that softeners provide long-lasting fragrance and softness, but consumers also want fabric and color care, particulate repellence, and greater sustainability.
Benefits beyond fragrance and softness
Fabric care benefits would clearly differentiate your products. But what exactly would they mean to consumers? To find out we asked them to test a softener with built-in fabric and color care on their own clothes.
The rise of scent-boosting alternatives
In some markets, key fragrance claims are being challenged by new categories. With novel methods, these scent boosters are taking share from traditional softeners.
scent booster revenue growth in the US (2018-2021)
What consumers really want from softeners
Our survey of European and American consumers revealed unmet needs and insights into which claims drive purchase. Download the report for more.
Explore a win-win reformulation opportunity
Are soaring esterquat prices squeezing your softener formulation costs? Are you getting nowhere fast in your search for reformulation opportunities? Overcome both these challenges with a cost-neutral reformulation opportunity.
Meet consumers' need for fabric care benefits
The only cellulase developed specifically for softeners, Novonesis' Carezyme® Essential, delivers outstanding fabric and color care on cottons and other cellulosic fibers. It also helps repel dirt and grime. All while maintaining fragrance and softness, and reducing chemical use.
Ready to see what enzymes can do for your softeners
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