Eliminate laundry malodors
Smelly clothes or textiles have traditionally been masked with laundry scent booster or treated with laundry sanitizers. But none of them solve the underlying problem like our new technology, Novonesis' Pristine® Advance.
The constant battle with smelly clothes
The most common solutions for smelly laundry are scent boosters or chemical odor fighters. Fragranced detergents and boosters mask odors but don’t eliminate them, causing malodor to return once the perfume fades. Laundry sanitizers or disinfectants kill bacteria with harsh chemicals but don’t remove them, leaving dead bacteria in the fabric, which worsens odors over time. Consumers, however, are seeking effective yet eco-friendly solutions to tackle odor at its source.
Tackle malodor at the source
The root cause of malodor in textiles is body grime. It’s a sticky substance that retains odor molecules and dirt particles in the fabric fibers, and it’s not easy to get rid of. Novonesis' Pristine® Advance is a PDE enzyme that tackles the odor problem at its source by gently breaking down body grime.
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