Pectate lyases for messy fruit stains

The pectin that’s found naturally in the cell walls of fruit and vegetables and used as a gelling agent in foods like jams, yogurt drinks and smoothies leaves stubborn brown stains. Pectate lyase can help.

More fruit means more stubborn stains

With the global trend towards healthier eating we’re all eating more fruit. The result is an annual average growth of 4% in global fruit consumption (Euromonitor 2019). As any parent knows, a combination of fruit and kids means one big mess. Whether it’s berries, bananas or avocados, the food that’s best for kids is often not so good for laundry. 

Common pectin stains

  • woman making fruit smoothie

    Fruit juices and smoothies

    From breakfast tables to lunchboxes, juices and smoothies are part of everyday life.

  • tomato sauce

    Tomatoes

    Whether fresh in a salad or cooked in a sauce, tomatoes are eaten almost everywhere.

  • girl child with breakfast

    Bananas

    Without swift action, mashed bananas soak into fabric, leaving dark stains behind.

Why are fruit stains so hard to get out?

In a Userneeds study, 42% of consumers said jams and jellies are frequent stain culprits. These stubborn stains are due to pectin, found in fresh fruit, processed foods, and cosmetics. Pectin’s sticky nature makes stains from juices, jams, and jellies particularly hard to remove.

Close-up of a waitress serving a portion of rasberry cheesecake

Watch a pectin stain disappear

Pectin molecules are long chains of sugars, making them tough for detergents to remove. Novonesis pectate lyases break pectin into tiny pieces, allowing it to wash away more easily. By breaking down the stain, these enzymes help detergents lift away more residue, leaving fabrics cleaner.

video thumbnail with play button on top

Ideate with us

Take part in one of our ideation workshops:

  • Discover market trends, and how to match products to them
  • Develop product claims based on consumer research
  • Increase products' speed to market

One more step…

To complete the get in touch form or sign up, please click on the button below to enable cookies.