Stop dirt redeposition with cleaning cellulases
In every laundry load, dirt particles in the wash water are redeposited onto otherwise clean clothes. The result is graying whites and dull colors. Cleaning cellulases in your laundry detergent can help.
City life means grime on clothes
The United Nations estimates that 68% of the world’s population will live in urban areas by 2050. For many, this means adopting a white-collar city wardrobe. It also means battling the traffic dirt and particles that stick deep in the fabric of clothes. These microscopic dirt particles dull colors and make whites look gray on otherwise clean clothes. They even cause problems in the washing machine: when they’re removed from one item of clothing in the wash, they can redeposit onto others, leaving the whole laundry load less than clean.
Laundry strategies to beat urban grime
91% of people live where air quality exceeds recommended limits (WHO). Many urban consumers use laundry sorting methods, like washing indoor and outdoor wear separately, to fight grime and redeposition.
What causes dirt redeposition?
On a molecular level, natural fibers have ordered layers of carbohydrate chains. Weaker bonds in some areas, called amorphous regions, trap dirt, making white fabrics gray and colored fabrics dull.
Cleaning cellulases at work
Clothes undergo various changes, some instantly visible, others gradual, but aging them over time. If we look closer, we can see the molecular chains get disordered and become amorphous, which means they trap dirt. When dirt sticks during wear and washing, it makes fabrics appear dull. Cleaning cellulases restructure the fibers to reduce dirt attraction and protect clothes for long-lasting whiteness and brightness for consumers.
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