Oral health

Ripe for reinvention

There’s more to oral care than brushing alone. Our biology-based approach adds gentle, daily support for the mouth’s natural ecosystem.

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Oral comfort

Old habits. New opportunities.

Everyone knows they need to brush and floss, but even people with good habits are looking for more support that’s easy to use with a modern lifestyle. Oral health is an overlooked space for innovation, with real potential to support overall health and confidence.

With our biosolutions, you can lead the way - offering modern, science-backed products that fit real lives and redefine what daily oral care can do.

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A fast-moving market for fresh ideas

Supported by our science and consumer insights, now’s the time to tap into demand with smart, health-conscious solutions.

USD70billion

Size of oral health care market in ¹

Probiotics and enzymes are highest growing B2B ingredient²

What today’s consumers are telling us

Insights from a U.S. consumer study reveal evolving expectations around oral care—offering a glimpse into broader global trends and key opportunities for innovation.

Health starts in the mouth

More than 9 in 10 people believe taking care of their oral health now can help prevent future problems³. Oral care is being reframed as a foundation of overall wellness.

Old routines aren’t working

Despite understanding its importance, 31% don’t brush twice a day and 32% never floss⁴. Consumers are aware—but still need better support to follow through.

Frustrated by time and effort

One in five consumers is frustrated by the time it takes to brush, rinse, and floss⁴. There's growing demand for smart solutions that simplify daily oral care.

Natural, but not at any cost

Clean-label demand is rising: 68% want eco-friendly oral care⁵. But 21% worry natural products aren’t as effective⁶. Consumers want both trust and performance.

The door is open for disruption

Consumers are engaged and eager—but underserved. Now’s the moment to offer innovative, science-backed products that meet expectations and modern lifestyles.

See our solution for oral comfort

Read about BioFresh™ 4+: the enzymatic solution for lasting freshness.

Oral comfort BioFresh™ 4+ product page

What’s on your mind?

Whatever it is, let us know. Let’s make oral care easier for everyone. It’s a question of better health.

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Disclaimer

This content is intended exclusively for business-to-business purposes for a professional audience only and is not intended to target consumers.