Free webinar: The future of sugar in baking
How can your baking business thrive amidst rising sugar costs and shifting consumer demands?
Watch our exclusive webinar now on the future of sugar in baking to explore market shifts, consumer trends, and recipe strategies that balance cost, quality, and taste. Discover how you can win hearts and carts while staying profitable in today’s evolving baking industry.
Bakery margins are at an all-time low
According to Euromonitor, the global baked goods market is projected to grow by 1.7% in 20251. Yet bakery margins are historically low because of rising raw materials prices.
Sugar is one of those essential raw materials. Since 2019, sugar prices have soared by more than 50%2, leaving the baking industry challenged on margins. As a result, formulators and bakers are left with the options to change their recipe and compromise on quality – or ultimately, have consumers pay the price.
Bread buyers prioritize cost and quality
Prices are surging
Consumer prices have increased by 10-25% and beyond in parts of Middle East, Africa and Latin America3
Consumers are worried
72% of consumers remain concerned about increasing everyday costs4
Cost and quality are key
Cost and quality are top of mind for nearly half of consumers when choosing bread5
How to offset sugar costs: a while paper guide
Discover exclusive insights, novel strategies, and expert recipes to help you offset rising sugar costs and maintain quality in your baked goods. Download the white paper now and learn how to stay competitive amid sugar price volatility.
The sweet solution to cutting 50% of sugar costs
What if you could reduce the amount of sugar in your formulation and still achieve same sweetness level?
Optiva® LS Prime converts starch into sugar to improve sweetness without the need for high amounts of added sugar. With Optiva® LS Prime, you can help your customers manage volatile raw material prices, improve their margins, and, according to our sensory tests*, achieve the same high sensory quality that consumers expect.
Order a sample today to experience the difference first-hand.
Reduce your dependence on sugar today and develop naturally sweet baked goods tomorrow.
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1. Euromonitor 2025
2. London International Financial Futures Exchange. Measure of sugar #5 Futures
3. World Economic Outlook (October 2024)
4. Euromonitor Top Global Consumer Trends 2025
5. Innova Category Insights 2024