Upper respiratory support
Maintaining upper respiratory health is a priority, especially during seasonal challenges. Consumers are increasingly focused on proactive immune support to stay at their best.
Seasonal changes can impact the body's natural defences
Every year, many people experience seasonal challenges like feeling fatigued or uncomfortable, impacting their daily activities and routines. By focusing on ingredients that promote overall wellness and help individuals stay energized and resilient, you can support their everyday health and well-being.
What consumers are looking for
Everyday health and immunity are the top reasons people take supplements1. And immune health is the number one claim featured in supplement launches2.
Are willing to purchase products to support their immunity even when not experiencing a specific health problem3.
Focus on strengthening their immune system to support respiratory health3.
Associate multifunctional health benefits with maximum efficacy, convenience and value3.
The power of LGG® and BB-12® combined
The health benefits of probiotic strains L. rhamnosus LGG ® and B. lactis BB-12® are well established. Both have been shown to increase the immune response4-5.
Gold standard clinical studies indicated that when used together, they may provide even more benefit. The study showed benefits in supporting recovery and promoting upper respiratory comfort6.
Consumers are actively seeking ways to stay at their best during seasonal transitions. So, offer them a proven solution backed by multiple clinical studies.
Our recommendation for upper respiratory comfort
- World’s most documented probiotic.
- Clinically studied across life stages.
- Well-known to support gut and immune health.
- Also shown to support skin and oral health.
- Available in infant grade.
- The world’s most documented Bifidobacterium.
- Clinically studied across life stages.
- Well known to support gut and immune health.
- Also shown to support skin and respiratory health.
- Available in infant grade.
See what else we offer to support immune health
How are you capitalizing on trends for more CFUs?
What’s on your mind?
Whatever it is, let us know. Together, we can put people on a track towards robust immunity. It’s a question of better health.
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Disclaimer
This content is intended exclusively for business-to-business purposes for a professional audience only and is not intended to target consumers.
1 Innova Health and Nutrition Survey 2024
2 Innova Database © 2025 INNOVA MARKET INSIGHTS
3 FMCG Gurus2024
4 Davidson et al., Lactobacillus GG as an immune adjuvant for live-attenuated influenza vaccine in healthy adults: a randomized double-blind placebo-controlled trial. Eur J Clin Nutr. 2011 Apr;65(4):501-7.
5 Rizzardini et al., Evaluation of the immune benefits of two probiotic strains Bifidobacterium animalis ssp. lactis, BB-12® and Lactobacillus paracasei ssp. paracasei, L. casei 431® in an influenza vaccination model: a randomised, double-blind, placebo-controlled study. Br J Nutr. 2012 Mar;107(6):876-84.
6 Smith TJ, Rigassio-Radler D, Denmark R, Haley T, Touger-Decker R. Effect of Lactobacillus rhamnosus LGG® and Bifidobacterium animalis ssp. lactis BB-12® on health-related quality of life in college students affected by upper respiratory infections. Br J Nutr. 2013 Jun;109(11):1999-2007.