Daily immune support
Our immune system works tirelessly around the clock, ready to respond whenever needed. Help individuals support their immune system with Novonesis immune health solutions.
Everyone cares about their immune system
Consumers know how important it is to have a strong immune system, but assessing its current state can be challenging. Many rely on cues like their energy levels or occasional seasonal discomforts as indicators1. Everyone wants to keep their immune system, at its best - day in and day out, to stay healthy year-round.
Rain or shine, L. CASEI 431® is up to the task
A holistic approach with diet, exercise, sleep and stress reduction is a conscious choice consumers make to support a healthy immune system. In the same way, daily supplementation with the L. CASEI 431® probiotic strain can help people support their own health.
It’s been an immune workhorse since 1995. And has excellent clinical studies that show it supports the body’s natural defence2 and increases production of antibodies in response to a challenge3-4.
L. paracasei, L. CASEI 431® is for manufacturers that are serious about offering year-round immune support to their customers.
Here’s what consumers think about immune health
Immune health is important
54% of consumers are interested in immune health supplements even if they are healthy. “Supporting the immune system” is the second most common reason to use supplements, after “staying healthy”5.
But a quarter don’t feel strong
Consumers often recognize signs of a weakened immune system through common mild discomforts or seasonal challenges.
How people judge poor immunity
Consumers often recognize signs of a weakened immune system through common mild discomforts or seasonal challenges1.
How they assess a healthy immune system
People closely associate energy with a healthy immune system. They rate exercise and sleep as important actions to support immune health1.
See what else we offer to support immune health
What’s on your mind?
Whatever it is, let us know. Together, we can put people on a track towards robust immunity. It’s a question of better health.
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Create a uniquely targeted immune biosolution
Maybe your consumers are looking for a comprehensive immune support solution that combines biotics with micronutrients like vitamins. Or you have consumers with a targeted set of needs that are adjacent to supporting immunity. Regardless, we can help you create the ideal biotic solution to help them.
Double down on immune health
With us, you can develop a “comprehensive immune support” product by combining our biosolutions with Vitamins like C and D. We can include other micronutrients and phytonutrients like carotene, too.
Sleep and stress are in focus, too
It’s well-known that lack of sleep and stress are hard on the immune system. And that they can create a challenging cycle where it’s hard to get on top again. We support those health areas, too.
Feeding the immune army
A healthy diet is important for a healthy immune system. But people with a sensitive stomach can struggle due to their stomach discomfort.
Women's immune system
Women are most likely to look out for their family’s well-being as well as their own6. Whether young, pregnant, or mature, most women could benefit from improving their immune health.
Disclaimer
This content is intended exclusively for business-to-business purposes for a professional audience only and is not intended to target consumers.
1 FMCG Gurus Custom Survey Global and Regional Immunity, 2024
2 Jespersen et al., Effect of Lactobacillus paracasei subsp. paracasei, L. casei 431 on immune response to influenza vaccination and upper respiratory tract infections in healthy adult volunteers: a randomized, double-blind, placebo-controlled, parallel-group study. Am J Clin Nutr. 2015 Jun;101(6):1188-96.
3 Rizzardini et al., Evaluation of the immune benefits of two probiotic strains Bifidobacterium animalis ssp. lactis, BB-12® and Lactobacillus paracasei ssp. paracasei, L. casei 431® in an influenza vaccination model: a randomised, double-blind, placebo-controlled study. Br J Nutr. 2012 Mar;107(6):876-84.
4 Trachootham,, et al., Drinking fermented milk containing Lactobacillus paracasei 431 (IMULUS™) improves immune response against H1N1 and cross-reactive H3N2 viruses after influenza vaccination: A pilot randomized triple-blinded placebo controlled trial. Journal of Functional Foods. 2017; 33;1-10.
5 Innova Database ©2025 INNOVA MARKET INSIGHTS
6 Mintel Report on Vitamins and Supplements Market (2018)