Everyone’s gut is different. That means opportunities for you to create unique, specialized products that help bring your consumers’ microbiomes in balance.
Gastrointestinal health
Want to make the biggest impact?
There’s a reason why the journey to good health often starts in the gut.
The direct path to good health is gut health
The gut is much more than an engine providing fuel for the day’s activities. It’s closely connected to our immune and nervous system and directly impacts our overall health.
And since the gut has so much influence, it’s not surprising that many health challenges are also experienced there.
Your consumers have questions. And challenges they want to solve. Using everything we’ve learned at the forefront of proven science, let’s work together to give them answers for life.
Lots of reasons to grow
Gut health awareness is on the rise. Consumers, increasingly aware of the microbiome’s impact on overall health, want solutions that are customized to their needs. And with more unidentified GI problems, this is a focus area for both young and mature consumers.
78%
Of people who take probiotics, take them to aid the digestive system1.
8.1%
Annual growth of global probiotic gut health market2.
“You fix your gut, you fix your life.”
That’s the consensus from consumers if you listen to social media3. Luckily, they’ve already realized that improving gut health contributes to multiple elements of overall wellness.
Your unique products can help them find the bliss of bowel regularity, normal stool consistency, and stress-resistant stomachs that are less affected by food sensitivities, and more.
A healthy gut is a happy gut. Help your consumers find the relief they’re seeking. Reach out and let’s talk about how you can formulate your own uniquely positioned product.
One size doesn’t fit all
One size doesn’t fit all
With 140 years of unquestionable science under our belt, you can depend on our solutions to help you improve your customers’ lives
Clinically documented probiotics for gut health
Peek into the hidden world of discomfort1
“It influences my mood a lot. Also the discomfort affects me. You have stomach-ache but you cannot poop, so you feel annoyed. It's hard to describe. Only someone who has experienced it, can understand…”
– Female, CN
“Not being able to go wherever, you could get on an airplane and oh my gosh my stomach's acting up with diarrhea, you gotta wait in line to go to the bathroom and you can't wait”
– Female , US
“I’m bloated and in a lot of pain in the morning, I had to start working part-time instead of full time because in the morning I'm not doing great and I'm always in the bathroom and so I can't just get up and go to work like a normal person”
– Female, CN
What’s on your mind?
Whatever it is, let us know. Together, we can help people with their gastrointestinal discomfort. It’s a question of better health.
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Better lifelong health starts with the gut
But the gut is interconnected with many areas of health. Here are some that could be of interest to your consumers.
Mental health
Help people harness the incredible power of the Gut-Brain axis.
Immune health
A healthy gut positively influences an effective immune system.
Women's health
There’s a hidden gender gap when it comes to stomach challenges, and women have more of them.
Disclaimer
This content is intended exclusively for business-to-business purposes for a professional audience only and is not intended to target consumers.
1. FMCG gurus 2024
2. Euromonitor International (2023)
3. Novonesis proprietary insights, social listening research, US, 2023
4. Novonesis proprietary insights, qualitative research, US and China, 2020.