Immune health is bigger than ever
And we’re here to help you answer the need for impactful solutions with innovative, science-based solutions.
That’s a question people keep asking as their lives keep changing. Regardless of age or lifestyle, consumers want a robust immune system, knowing it can make a real difference to their quality of life1.
Recent global events have increased focus on immune health. People are now more proactive in supporting their immune system. This creates an opportunity to offer trusted, science-backed probiotics that help maintain immunity and support overall wellness1.
Expected value of immune consumer market by 20302.
With over 150 years of unquestionable science under our belt, you can depend on our solutions to help you improve your customers’ lives.
Each generation has different physical health concerns, but everyone cares about their immune health.
Gen Xers, Millennials and Gen Zers all list immune health as a top 5 priority. Boomers consider supporting their immune system as a part of aging well 2.
57% of consumers globally have actively looked for ways to improve their immune health in the past 12 months3.
Different generations have various physical health concerns, but Gen Xers, Millennials and Gen Zers all list immune health as a top 5 priority. For Boomers, it becomes part of “healthy aging”4.
66% of consumers globally say they recognize the link between their gut health and immunity3
Consumers know how important the immune system is to their health. And with 70-80% of the body’s immune cells located around the gut 5, most consumers understand the connection between the gut and immune system6.
Sought ways to boost immunity in the past year5
Understand there's a gut-immune system connection5.
Of those aiming to support immunity, also focus on improving gut health 6.
Whatever it is, let us know. Together, we can put people on a track towards robust immunity. It’s a question of better health.
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Read about our portfolio supporting immune health, and about the clinical evidence that points to health benefits with our probiotics.
43% of consumers seek products with multifunctional benefits, like those supporting both immune and digestive health.
We can help you define and design uniquely targeted solutions.
This content is intended exclusively for business-to-business purposes for a professional audience only and is not intended to target consumers.
1 Immunity survey, April 2024 FMCG Gurus
2 Innova Trends Survey 2024
3 FMCG Gurus Custom Survey Global and Regional Immunity, 2024
4 Innova Trends Survey 2024
5 Vighi et al., Allergy and the gastrointestinal system. Clin Exp Immunol. 2008 Sep;153 Suppl 1(Suppl 1):3-6.
6 FMCG Gurus 2024 Probiotics Survey