Sensitive Gut
For some people with gut challenges, each day can be different but few of them are good. And the more they worry, the worse it gets. Your probiotic supplements may help.
Natural relief for the sensitive gut
People with a sensitive gut can feel overwhelmed. One day their stomach hurts and they’re bloated, and the next they’re tethered to the toilet. The unpredictability and inability to plan is stressful. Luckily there are probiotics that help the gut and influence the part of the brain related to sensitivity.
Gut sensitivity is no laughing matter
Some people’s gut issues are so severe they could qualify to be formally followed by a health care professional to ease their discomfort.
Have stomach issues affected by the gut-brain axis1
Have what is called an irritable bowel2
Typical time to understand and identify their difficulty3
Read more about the connection between a sensitive gut and an altered microbiome.
For when digestive flow seems to stop
Even though people feel the problems in their stomach, the brain’s involved in cases of a sensitive gut. That’s why stress worsens it. Studies have shown that DDS-1® has the potential to influence the gut-brain axis and help with perceived stress and quality of life. 4
And for those with occasional constipation, both DDS-1® and UABla-12™5 have shown excellent results in clinical studies to reduce abdominal discomfort, support a normal stool consistency and reduce bloating.4-5
For a sensitive gut with frequent toilet visits
The gut-brain axis is also involved when people with sensitive guts have frequent and uncontrollable bowel movements. Our probiotic Clepius™ has been documented to help alleviate perceived stress for people experiencing that situation. It also helps reduce abdominal discomfort, normalize stool consistency and reduce the duration of occasional loose stool episodes6.
Gut sensitivity is also on the rise in China
Many people in China trace problems with recurrent gut sensitivities back to a specific event.
- 55% work pressure
- 19% stress from study
- 26% after treatment for an illness
All insights from Novonesis IBS school book, IPSOS report 2021
Chinese consumers perceive food habits as triggers for their sensitive gut. Unstable daily routines, large portion sizes, fried and fatty foods, coffee, carbonated drinks and alcohol are all considered problematic.
These consumers wish their gut discomfort didn’t prevent them from:
- sleeping well at night
- being in a good mood
- feeling in control of their overall health.
Critical needs for this group as in the rest of the world are to be able to perform effectively at work and to have sufficient predictability to manage tasks.
They want to be able to plan and commit to social activities, too, and be able to travel without worry.
We recommend IBme™ in Asia, where gut discomfort is on the rise. (Exclusivities apply.)
Consider these for a sensitive gut
- Clinically studied across life stages.
- Supports lactose digestion.
- Well-known for digestive health.
- Offers immune and skin health benefits for children.
- Clinically studied across life stages.
- Recognized for both gut and immune health.
- Promotes gut comfort.
- Promotes skin comfort in children.
- Improves stool consistency in people with sensitive guts.
- Documented to support gastrointestinal health and alleviate perceived stress related to it.
- Eases abdominal discomfort in people with sensitive guts influenced by the gut-brain axis.
- Recognized by the World Gastroenterology Organisation.
See our probiotics for other gut health areas
Do your customers believe more strains equals more relevance?
Capitalize on the power of the gut microbiome
The gut microbiota is a powerful player that produces hormones, vitamins, metabolites and proteins our bodies need. “All health starts in the gut,” as some are fond of saying.
That’s why you can combine gut health with other health areas to produce a unique and truly beneficial product for your consumers.
Focus on women
Twice as many women as men have sensitive guts
See our products with clinically documented benefits for women.7
Focus on stress
There is a clear connection between our brain and our gut. In fact, the gut has sometimes been called our second brain.
See what we offer in this developing psychobiotics category.
Focus on immune strength
Since the gut microbiota play an important role in developing and maintaining our immune system, gut and immune health can be an attractive positioning for your product.
What’s on your mind?
Whatever it is, let us know. Together, we can help people with their gastrointestinal discomfort. It’s a question of better health.
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Disclaimer
The communication is intended for business-to-business information and not for the final consumer. These products are not intended for use to diagnose, treat, cure or prevent any disease.
The statements on this website have not been evaluated by any regulatory authority, unless specifically mentioned.
Disclaimer
This content is intended exclusively for business-to-business purposes for a professional audience only and is not intended to target consumers.
1. Sperber et al, Gastroenterology 2021: 160(1): 99-114.e3
2. Shaikh SD, Sun N, Canakis A, et al. Irritable Bowel Syndrome and the Gut Microbiome: A Comprehensive Review. Journal of Clinical Medicine. 2023;12(7).
3. Allergen. IBS Global Impact Report 2018. 2018. [Online] Availble: www.badgut.org/wp-content/uploads/IBS-Global-Impact-Report.pdf (accessed 08.01.2024).
4. Martoni et al., Lactobacillus acidophilus DDS-1 and Bifidobacterium lactis UABla-12 Improve Abdominal Pain Severity and Symptomology in Irritable Bowel Syndrome: Randomized Controlled Trial. Nutrients. 2020 Jan 30;12(2):363.
5. Spiegel et. al. Measuring irritable bowel syndrome patient-reported outcomes with an abdominal pain numeric rating scale. Aliment Pharmacol Ther. 2009 Dec 1;30(11-12):1159-70.
6. Martoni et al Efficacy and dose response of Lactiplantibacillus plantarum in diarrhea-predominant irritable bowel syndrome. World J Gastroenterol. 2023 Jul 28;29(28):4451-4465.
7. Sperber et al., Worldwide Prevalence and Burden of Functional Gastrointestinal Disorders, Results of Rome Foundation Global Study. Gastroenterology. 2021 Jan;160(1):99-114.e3.