Mature women

For mature women, the process of natural aging is closely tied to menopause. The health challenges at this life stage can be frustrating and affect quality of life and well-being.

Want to reach mature women with what matters?

Mature women are in transition. Not just with their hormones, but with their lives. Maybe kids have grown. They’re at the peak of their careers or in a job they like. New opportunities await both at home and socially. Most embrace natural aging and just don’t want menopause to slow them down.

Healthy elderly women

Help women to better health

The microbiome and health are intimately connected through all life stages. For mature women, declining hormones affect her microbiome and her health. Her gut barrier may become more permeable, which places a further strain on an immune system that is already weakening with age.  
 
With the decline of Bifidobacteria, she can experience stomach discomfort and irregular bowel movements. The composition of her vaginal microbiota changes, too, resulting in fewer Lactobacillacea that can lead to urogenital challenges.

Healthy elderly women

Women aged 55: the fastest growing demographic

According to the UN World Population Prospects, this age group is projected to grow by 29% and will reach a total of one billion by 2030.1

29%

Growth of “women aged 55+” group

Ready to invest in her future and yours?

Recommended for mature women’s health

Let’s talk about these combinations or others to make the ideal product to reach your target. 

What’s on your mind?

Whatever it is, let us know. Together, we can help people with their gastrointestinal discomfort. It’s a question of better health. 

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Disclaimer

This content is intended exclusively for business-to-business purposes for a professional audience only and is not intended to target consumers.

1 UN World Population Prospects, 2019​ 
2 Pitkala et al. Fermented cereal with specific bifidobacteria normalizes bowel movements in elderly nursing home residents. A randomized, controlled trial. J Nutr Health Aging. 2007 Jul-Aug;11(4):305-11.  
3 Eskesen, D. Bifidobacterium animalis subsp. lactis for use in decreasing abdominal pain in a postmenopausal woman, 2016. P2990045A1, European Patent Office 
4 Eskesen et al. Effect of the probiotic strain Bifidobacterium animalis subsp. lactis, BB-12®, on defecation frequency in healthy subjects with low defecation frequency and abdominal discomfort: a randomised, double-blind, placebo-controlled, parallel-group trial. Br J Nutr. 2015 Nov 28;114(10):1638-46.  
5 Petricevic et al. Randomized, double-blind, placebo-controlled study of oral lactobacilli to improve the vaginal flora of postmenopausal women. Eur J Obstet Gynecol Reprod Biol. 2008 Nov;141(1):54-7. 
6 Jones et al. Oral supplementation with probiotic L. reuteri NCIMB 30242 increases mean circulating 25-hydroxyvitamin D: a post hoc analysis of a randomized controlled trial. J Clin Endocrinol Metab. 2013 Jul;98(7):2944-51.  
7 Emerging science: Statements are based on in vitro data. Similar effects have not yet been reported in vivo. 
8 Van Summeren, M., Braam, L., Lilien, M., Schurgers, L., Kuis, W., & Vermeer, C. (2009). The effect of menaquinone-7 (vitamin K2) supplementation on osteocalcin carboxylation in healthy prepubertal children. British Journal of Nutrition, 102(8), 1171-1178.